Blog

Notes from the storefront floor.

What I'm actually checking, testing, and building — between campaigns and client projects.
Case Study

How I Took Roborock to #1 in the Vacuum Cleaner Category on TikTok Shop 11.11

A walk-through of the pricing, Flash Sale, and voucher strategy behind Roborock's #1 storefront ranking during TikTok Shop's biggest mega sale of the year.

Nov 2025 · 7 min readRead More
Playbook

5 Things I Check Before Every Flash Sale Campaign

The pre-launch checklist I run through before any Flash Sale goes live — from stock buffers to voucher stacking rules.

Sep 2025 · 5 min readRead More
Perspective

Why I Still Write HTML/CSS as an Ecommerce Operator

Marketplace operations and web development look like different jobs. I've found they reward the same instincts.

Jul 2025 · 4 min readRead More
Tools

Power BI or Google Sheets: Picking the Right Dashboard for Your Team

Not every team needs a full Power BI build. Here's how I decide what a dashboard actually needs to do before I build it.

May 2025 · 6 min readRead More

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